UI and UX are the Right Allies for a Perfect Web Design

Did you know? In the world, at present, there are about 1,216,435,462 websites (i.e., 1.2 billion) of which 200,839,130 are active websites. 

On August 6, 1991, the Internet started with only one website about WWW itself. Can you imagine this mammoth growth of the digital ecosystem within 3 decades?

Today, in the data-driven world, researchers have studied that 75% of your business credibility comes from your website design. Without a doubt, to thrive amongst a swarm of websites, you ought to stand out. To do that, you need a compelling design that delivers great experiences! In other words, UI and UX.

UI and UX are often used interchangeably. However, they are two different concepts that are used together in web design, application design, product design, and more. As the best web design company in Ahmedabad, let us throw some light on each.

UI - User Interface

UI pertains to the layout with various elements that allow a user to interact with the system. These elements include menus, buttons, text, infographics, etc. They also aid users navigate through the website and instigate them in taking an action desired by the website owner. The end goal could be a subscription, purchase, registration and more. To successfully achieve your end goal you need a highly intuitive website design with appropriate use of white space, titles, color palette, contrasts for CTA and more.

Think of it like this; you are refurbishing your home. Curtains, sofas, artifacts, etc are the accessories you use to decorate, to ensure comfort and to create a remarkable impression for yourself and the people who visit you.

Benefits of UI in web design

● Build trust among visitors with a strong brand identity

● Achieve greater conversion rate

● Retain consumers

UX - User Experience

As the name suggests, it pertains to the experience a user gets when interacting with an application. UX in web design refers to the critical analysis of every design component in terms of usability, navigation, accessibility and much more. When each of these areas is taken into account it helps websites in gaining visitors that keep coming back on the platform.

Taking the previous example, consider UX as planning the framework of the house that allows people to move around easily, find things with easy access and so on.

Benefits of UX in web design

● Reduce bounce rate

● Deliver a good user experience

● Get in the good books of Google

Strike the right harmony

Since UI and UX are two different approaches the experts required for each are also different. For an individual, it may be difficult to leverage both and hence trusting experts is wise. Gatistvam has a prestigious record of creating some leading websites of the time and is thus trusted as the best website designing company in Ahmedabad. Let’s connect to optimize your website!